Episode 10 – Ash Ivory Podcast
What makes a product work—and last? In this episode, Ash Ivory of Ivory Common shares insights about building better products, the realities of consultancy life, and leading with radical honesty. From cash flow pressures to neurodiversity and even a Taylor Swift twist, it’s real talk for anyone turning big ideas into resilient businesses. Smart strategy meets heart.
Ash Ivory
Meet Ash Ivory, founder of Ivory Common, who’s all about honest conversations, smart product strategy, and building businesses that last. Expect real talk on cash flow, consultancy life, and a little Taylor Swift along the way.
Covered in this episode:
Ash’s journey from startup product lead to founder of Ivory Common.
- What it means to be a “fractional CPO” and how Ash supports founders.
- How to define success in unexpected moments.
- The emotional cost of entrepreneurship, including impacts on personal life.
- Using outcomes over features when designing products or services.
- Why customer feedback is essential—and how to gather it.
- The importance of coachability and knowing when to “sack your clients.”
- Getting started with AI tools like ChatGPT for business efficiency.
- Ash’s business mantra: “Words Matter”—the interplay between language and action.
- A shared love for Taylor Swift (and a debate about best tracks).
Links from this episode
Check out Ivory Common.
Small Business Big Stories is produced by Queensland Small Business Commissioner and The Podcast Boss.